The Elaboration Likelihood Model Proposes That Consumers' Attitudes Are Changed

question 36

Multiple Choice

The Elaboration Likelihood Model proposes that consumers' attitudes are changed by two distinctly different routes to persuasion: ________ routes and ________ routes.

• A) central; logical
• B) main; secondary
• C) central; peripheral
• D) rational; emotional
• E) direct; indirect

Understand the ethical considerations in effective communication.

Recognize the importance of audience analysis in communication strategy.

Comprehend the strategies for structuring messages based on audience receptivity.

Understand the importance and methods of organizing information in communication.

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Definitions:

Executive Summary

A concise and comprehensive overview that presents the main points of a report, proposal, or document.

Mini Version

A smaller or reduced-size edition of something, maintaining the essential features of the original.

Minor Mistakes

Small errors or oversights in a task or document that do not significantly impact the overall quality.

Credibility

The quality of being trusted and believed in, often achieved through consistency, accuracy, and reliability.