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To Help Marketers Understand the Impact of Advertising on Consumer

question 19

Essay

To help marketers understand the impact of advertising on consumer attitudes, they use a certain model to help measure attitudes. Talk about this model.


Definitions:

Facial Expressions

Visible manifestations of one's internal emotional states on their face, used as a primary means of non-verbal communication.

Emotional Deficiency

A lack or shortage in emotional understanding, expression, or development, often impacting relationships and personal growth.

Vocal Pitch

The perceived frequency of sound produced by the human voice, differing in highness or lowness.

Eye Contact

The act of looking directly into another person's eyes, an important non-verbal communication tool that can convey confidence, interest, and emotional state.

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