Examlex
Manufacturers with favorable brand images prefer to give their new products a new brand name in order to minimize the potential risk to the established brand reputation.
Persuasive
Having the ability to convince or influence others through argument, reasoning, or appeal to emotions.
CNN News
A major American news-based pay television channel, known for its 24-hour news coverage.
TMZ
A popular celebrity news website and television program that focuses on reporting entertainment and celebrity news.
Persuasion Knowledge Model (PKM)
A theoretical framework explaining how individuals develop and use knowledge about persuasion to interpret and engage with persuasive messages.
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