Examlex
Consumers who score more highly on susceptibility to normative influence tend to be more influenced by ads that include testimonials.
Innate Ideas
Concepts and knowledge that are argued to be inborn or naturally present in the mind, rather than acquired through experience.
Cognitive Processes
The mental activities involved in acquiring, storing, retrieving, and using knowledge, including perception, memory, thinking, and language.
Balance Theory
A theory that proposes people strive for consistency and balance in their relationships and beliefs for a harmonious state.
Self-Stimulation Theory
A theory suggesting that behaviors are motivated by the intrinsic pleasure they provide.
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