Which of the Following Statements Is True About Spokespeople

question 37

Multiple Choice

Which of the following statements is true about spokespeople?

• A) When message comprehension is low, the expertise of the spokesperson has little impact on the receiver's attitude.
• B) A physically attractive model always enhances message credibility.
• C) Consumers with strong ethnic identities are more likely to be persuaded by endorsers with similar ethnicity than individuals with weaker ethnic identities.
• D) The endorser's credibility substitutes for corporate credibility, therefore, companies are sure to hire highly credible spokespeople to overcome the lacking credibility of the company itself.
• E) As long as a celebrity is giving the testimonial, it doesn't matter whether or not the specific wording of the endorsement lies within the recognized competence of the spokesperson.

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Definitions:

Sclera

The white, outer layer of the eyeball that provides protection and shape.

Choroid

The vascular layer between the sclera and the retina in the eye, providing oxygen and nourishment to the outer layers of the retina.

Retina

The inner lining at the back of the eye that contains light-sensitive cells (rod and cone cells) which convert light into neural signals for vision.

Cornea

The transparent outer covering of the eye that helps to focus incoming light.