The Key Basis for Message Credibility Is ________

question 39

Multiple Choice

The key basis for message credibility is ________.

• A) the ability of the product, service, or brand, to deliver consistent quality, value, and satisfaction to consumers
• B) the medium in which the message is delivered
• C) the time of day at which the message is delivered
• D) the synergies between the brand spokesperson and the product itself
• E) the rate of repetition of the advertisement

---

Definitions:

Scleras

The tough, white outer covering of the eyeball, providing protection and structural support to the eye.

Cyanosis

A bluish or purplish discoloration of the skin and mucous membranes due to inadequate oxygenation of the blood.

Epidermal Layer

The outermost layer of the skin that acts as a barrier against environmental damage, including pathogens and physical harms.

Vascular

Relating to the body's blood vessels, including arteries, veins, and capillaries, that transport blood throughout the body.