The Key Basis for Message Credibility Is ________

question 39

Multiple Choice

The key basis for message credibility is ________.

• A) the ability of the product, service, or brand, to deliver consistent quality, value, and satisfaction to consumers
• B) the medium in which the message is delivered
• C) the time of day at which the message is delivered
• D) the synergies between the brand spokesperson and the product itself
• E) the rate of repetition of the advertisement

---

Definitions:

FIFO Perpetual

A method of inventory valuation where goods are sold based on the order they were acquired, constantly updated to reflect transactions in real time.

LIFO Periodic

An inventory valuation method where the last items to be added to inventory are the first ones to be removed, applied at the end of an accounting period.

Average Cost

refers to the total cost of production divided by the number of units produced, also known as unit cost.

Cost Of Goods Sold

Cost of goods sold (COGS) is the direct cost attributed to the production of the goods sold by a company, including material and labor costs, but excluding indirect expenses.