Manufacturers with Favorable Brand Images Prefer to Give Their New

question 3

True/False

Manufacturers with favorable brand images prefer to give their new products a new brand name in order to minimize the potential risk to the established brand reputation.

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Definitions:

Need For Power

A manifest need that concerns the desire to influence others, change people or events, and make a difference in life.

McClelland's Need Theory

A motivational theory that suggests that human behavior is influenced by three dominant needs: the need for achievement, the need for affiliation, and the need for power.

Interpersonal Influence

The ability to affect or change the behaviors, attitudes, opinions, and choices of others through communication and relationships.

Need For Autonomy

A person's desire or requirement for independence and self-direction in their actions and decisions.