Consumers with a Low Need for Cognition Are More Likely

question 93

True/False

Consumers with a low need for cognition are more likely to be persuaded by negatively framed messages.

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Definitions:

Self-discrepancy Theory

A theory suggesting that psychological discomfort or emotional distress results from discrepancies between one’s self-concept and ideal or ought selves.

Emotional Reactions

Immediate, spontaneous feelings in response to stimuli, influenced by individual temperament, experiences, and the surrounding context.

Moral Expectations

The societal norms and values that dictate what behaviors are considered morally right or wrong.

Self-esteem

Self-esteem refers to an individual's overall subjective evaluation of their worth or value as a person.