Downscale Consumers Are More Brand Loyal Than Upscale Consumers Because

question 20

Multiple Choice

Downscale consumers are more brand loyal than upscale consumers because ________.

• A) they have found the brand that satisfies their needs the best
• B) upscale consumers are never satisfied
• C) they cannot afford to make mistakes by switching to unfamiliar brands
• D) they have loyalty towards companies that target them specifically
• E) intergenerational brand transfer is more prevalent in these households

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Definitions:

Intentional Interference

Deliberate actions by a person intended to disrupt or interfere with another's contractual or business relationships.

Public Interest

The welfare or well-being of the general public, often considered in legislation, government actions, and legal decisions.

Prospective Competitive Advantage

The potential for a firm to achieve a future position where it outperforms rivals in efficiency, quality, innovation, or customer service.

Trade Dress Infringement

A legal violation that occurs when one company's product design or packaging is so similar to another's that it could confuse consumers.