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DOG TREAT MINI CASE: Observing Consumers at Veterinary Clinics, Pet

question 103

Multiple Choice

DOG TREAT MINI CASE: Observing consumers at veterinary clinics, pet superstores, and grocery stores, Happy Dog determined that consumers were more likely to buy expensive dog treats at their veterinarians' offices than at grocery stores or pet superstores. Happy Dog researchers also observed that consumers spent less time looking at the pet treats before purchasing them when the treats were purchased at the veterinarian's office because they assumed that anything on offer at a veterinarian's office must be good for their pets. As a result of this research, Happy Dog Beef Treats are sold only at the offices of veterinarians and dog groomers and are more expensive than the average dog treat that pet owners might purchase at the supermarket. Happy Dog recently modified its treat recipe to come out with NEW, JUICIER Beef Treats for pet owners to use to reward their dogs. Advertisements promoting the new recipe show a young boy teaching his dog a series of tricks by rewarding her consistently with Happy Dog Beef Treats. At the end of the commercial, the boy cues his dog for the tricks in front of his parents, she performs, and his parents clap proudly.
-In the DOG TREAT MINI CASE, Happy Dog uses its price and channels of distribution as ________ of the quality of its dog treats.

Definitions:

Test Statistic

A standardized value calculated from sample data, used to determine whether to reject the null hypothesis in hypothesis testing.

Critical Value

A point on the scale of the test statistic beyond which we reject the null hypothesis in hypothesis testing.

Confidence Interval

A range of numerical values sourced from sample data, envisaged to enclose the value of an undiscovered population parameter.

Normal Distribution

A symmetrical, bell-shaped distribution of data where most of the observations cluster around the central peak and probabilities for values taper off equally in both directions from the mean.