How Do the American Values of Achievement and Success Influence

question 7

Essay

How do the American values of achievement and success influence consumption? Give an example.

---

Definitions:

NFIB Survey

A research tool used by the National Federation of Independent Business to collect data on small business trends and sentiments.

Poor Earnings

A term used to describe a lower than expected profit or loss reported by a company, indicating underperformance.

Herzberg

Refers to Frederick Herzberg, and emphasizes his work in motivational theory, specifically the differentiation between factors that increase job satisfaction and those that reduce dissatisfaction.

Lower Level Need

Pertains to basic, foundational human needs often described in Maslow's Hierarchy of Needs, such as physiological and safety needs.