Of the Indicators Marketers Have Used to Determine Who Is

question 30

Multiple Choice

Of the indicators marketers have used to determine who is Hispanic,________ and ________ indicators are particularly appealing,because they permit consumers to define or label themselves.

• A) Spanish surname; country of origin
• B) self-identification; Spanish spoken at home
• C) Spanish surname; degree of identification
• D) country of family ancestry; Spanish surname
• E) self-identification; degree of identification

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Definitions:

Firsthand Data

Information collected directly by the researcher or observer, without being mediated by other sources.

Economically

Pertains to the manner in which resources are used and managed in the production, distribution, and consumption of goods and services.

Fujita-Pearson Scale

A scale for classifying the intensity of tornadoes based on their wind speed and the damage they cause.

Documented

Information or events that have been recorded, written down, or otherwise preserved as evidence.