Which of the Following Is True of the Generation X

question 93

Multiple Choice

Which of the following is true of the Generation X market?

• A) Gen Xers are especially receptive to being singled out and marketed to.
• B) Gen Xers value salary over job satisfaction.
• C) The majority of Gen Xers are married.
• D) Gen Xers use the Internet more than any other age cohort.
• E) The majority of Gen Xers have earned a college degree.

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Definitions:

Market Conditions

The state of the economy and the conditions of the business and consumer sectors that influence supply, demand, and pricing.

Equalized Workload Method

A market-based sales force sizing approach in which sales managers use sales-activity calculations to determine proper staffing levels.

Incremental Productivity Method

A technique for measuring the additional output produced as a result of an increase in a specific input, often used in evaluating employee or process efficiency.

Sales Territory

A designated geographic area or customer group for which a salesperson or team is responsible.