GROCERY STORE MINI CASE: SuperMart Groceries Is Interested in Drawing

question 18

Multiple Choice

GROCERY STORE MINI CASE: SuperMart Groceries is interested in drawing in Hispanic consumers in order to capitalize on the sizeable Hispanic population in communities surrounding its stores.SuperMarts in communities with an appreciable Hispanic population have begun stocking authentic Hispanic ingredients, hired bi-lingual managerial staff, and begun employing a higher proportion of Hispanics in high-visibility sales clerk positions.SuperMart has also begun an advertising campaign portraying SuperMart as providing the same products offered at more traditional Hispanic grocery shopping venues, with the benefit of lower prices and a much wider selection of products.
-In the GROCERY STORE MINI CASE,in order to reach a majority of Hispanic adults whose first language is spanish,SuperMart should ________.

• A) advertise in English on the radio
• B) advertise in English on television
• C) advertise in Spanish on television
• D) advertise in Spanish in the newspaper
• E) advertise in Spanish on billboards

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Definitions:

Company Web Site

An online platform owned and operated by a company to provide information about its business, products, and services to the public.

Recruiting Practices

The methods and strategies used by organizations to find, attract, and hire new employees.

Job Applicants

Individuals who apply for positions within organizations, hoping to be selected for employment.

Body Language

Nonverbal communication through physical behaviors, such as gestures, facial expressions, and posture, expressing feelings or attitudes.