GROCERY STORE MINI CASE: SuperMart Groceries Is Interested in Drawing

question 18

Multiple Choice

GROCERY STORE MINI CASE: SuperMart Groceries is interested in drawing in Hispanic consumers in order to capitalize on the sizeable Hispanic population in communities surrounding its stores.SuperMarts in communities with an appreciable Hispanic population have begun stocking authentic Hispanic ingredients, hired bi-lingual managerial staff, and begun employing a higher proportion of Hispanics in high-visibility sales clerk positions.SuperMart has also begun an advertising campaign portraying SuperMart as providing the same products offered at more traditional Hispanic grocery shopping venues, with the benefit of lower prices and a much wider selection of products.
-In the GROCERY STORE MINI CASE,in order to reach a majority of Hispanic adults whose first language is spanish,SuperMart should ________.

• A) advertise in English on the radio
• B) advertise in English on television
• C) advertise in Spanish on television
• D) advertise in Spanish in the newspaper
• E) advertise in Spanish on billboards

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Definitions:

Accounts Receivable

Company-expected payments for goods or services given to customers, pending settlement.

Inventory

Inventory encompasses the goods and materials a business holds for the purpose of resale or production.

Net Fixed Assets

Net Fixed Assets represent the total value of a company's property, plant, and equipment minus depreciation, indicating the actual value of a company's fixed assets.

Accounts Payable

Accounts payable are liabilities of a business that represent its obligations to pay off a short-term debt to its creditors or suppliers.