GROCERY STORE MINI CASE: SuperMart Groceries Is Interested in Drawing

question 28

Multiple Choice

GROCERY STORE MINI CASE: SuperMart Groceries is interested in drawing in Hispanic consumers in order to capitalize on the sizeable Hispanic population in communities surrounding its stores.SuperMarts in communities with an appreciable Hispanic population have begun stocking authentic Hispanic ingredients, hired bi-lingual managerial staff, and begun employing a higher proportion of Hispanics in high-visibility sales clerk positions.SuperMart has also begun an advertising campaign portraying SuperMart as providing the same products offered at more traditional Hispanic grocery shopping venues, with the benefit of lower prices and a much wider selection of products.
-In the GROCERY STORE MINI CASE,which of the following is most likely to appeal to Hispanics?

• A) the availability of store-name or unknown brands
• B) large, impersonal SuperMart grocery stores
• C) the wide selection of frozen and prepared items offered at SuperMart
• D) cents-off coupons on well-known brands
• E) a store lay-out geared toward impulse buyers

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Definitions:

Ethics in Decision Making

Refers to considering moral principles and values when choosing among different courses of action.

Principles and Rules

Principles and rules refer to the foundational guidelines or norms that govern behavior and practices within various contexts, including personal, social, and professional environments.

Temporal Immediacy

The degree of closeness or immediacy in time, often relating to the urgency or priority of tasks.

Hedonist Principle

The idea that the pursuit of pleasure and avoidance of pain are the primary or most important motivators of human behavior.