Of the Indicators Marketers Have Used to Determine Who Is

question 30

Multiple Choice

Of the indicators marketers have used to determine who is Hispanic,________ and ________ indicators are particularly appealing,because they permit consumers to define or label themselves.

• A) Spanish surname; country of origin
• B) self-identification; Spanish spoken at home
• C) Spanish surname; degree of identification
• D) country of family ancestry; Spanish surname
• E) self-identification; degree of identification

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Definitions:

PLC

Programmable Logic Controller, an industrial digital computer which has been ruggedized and adapted for the control of manufacturing processes.

Specific Input Or Output

A particular signal or data point received (input) by a system or produced (output) by a system, designated for a unique function or process.

Address

A specific location or identifier in memory or storage where data is held, allowing easy access and manipulation of the data.