Which of the Following Is True of the Consumer Behavior

question 48

Multiple Choice

Which of the following is true of the consumer behavior of African American consumers?

• A) African American consumers prefer generic products.
• B) African Americans are not brand loyal.
• C) African Americans tend to buy high fashions and name brands as "signals of their success."
• D) African American teens spend less on clothing and fine jewelry than other U.S. teens.
• E) African Americans tend to make fewer trips to the grocery store during the course of the week.