Which of the Following Is True of the Consumer Behavior

question 48

Multiple Choice

Which of the following is true of the consumer behavior of African American consumers?

• A) African American consumers prefer generic products.
• B) African Americans are not brand loyal.
• C) African Americans tend to buy high fashions and name brands as "signals of their success."
• D) African American teens spend less on clothing and fine jewelry than other U.S. teens.
• E) African Americans tend to make fewer trips to the grocery store during the course of the week.

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Definitions:

Gross Private Investment

The total amount of private sector spending on the acquisition of capital goods and additions to inventories.

Increased

A situation or condition where there is a rise or growth in quantity, size, number, or some other measure.

Decreased

A reduction or decline in value, amount, quality, or intensity.

Capacity Utilization Rate

A measure of how fully an industry or economy is using its total productive capacity.