________ Can Provide Marketers with an Understanding of the Psychological,social,and

question 8

Multiple Choice

________ can provide marketers with an understanding of the psychological,social,and cultural characteristics of the foreign consumers they wish to target,so that they can design effective marketing strategies for the specific national markets involved.

• A) Marketing research
• B) Cross-cultural analysis
• C) Cross-cultural difference
• D) Country of origin research
• E) Consumer behavior

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Definitions:

Code-and-Retrieve Programs

Software tools designed to help researchers categorize and retrieve information from qualitative data.

Features

Characteristics or attributes of a product, service, or system that distinguish it and add value.

Specified Word

A particular term that is clearly indicated or defined within a context or study, often to ensure clarity and precision in communication or analysis.

Text Retrievers

Software or tools used to search for and retrieve textual data from databases or the internet based on specified criteria.