The Income, Social Class, Age, and Sex of Target Customers

question 7

Multiple Choice

The income, social class, age, and sex of target customers may differ dramatically between two different countries. This is an example of which of the following basic research issues in cross-cultural analysis?

• A) differences in language and meaning
• B) differences in marketing segmentation opportunities
• C) differences in consumption patterns
• D) differences in perceived benefits of products and services
• E) differences in economic and social conditions and family structure

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Definitions:

Environmental Shifts

Significant changes in environmental conditions, such as climate, ecosystems, or biodiversity, often resulting from natural processes or human activities.

Biodiversity

The range of different life forms, including plants, animals, fungi, and microorganisms, as well as the ecosystems they inhabit.

Human Activity

Actions or endeavors undertaken by humans, often influencing the environment or society.

Climate Change

Refers to significant changes in global temperatures and weather patterns over time.