What Are Three of the Issues That Might Deter Researchers

question 8

Essay

What are three of the issues that might deter researchers from conducting marketing research in foreign countries?

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Definitions:

Large Corporation

A significantly sized business entity that operates in multiple locations, often internationally, with a substantial number of employees and high revenue.

Small Business

In Canada, a business that has 5–100 employees, is independently owned and operated, and does not dominate its industry.

Franchise

What results when one business owner sells to another the right to operate the same business in another location.

Necessity-based Entrepreneurship

Entrepreneurial activities that are initiated as a result of a lack of viable employment options, leading individuals to start their own business to sustain themselves.