Examlex
When is standardization of product and message most appropriate?
Zuckerman's Research
Refers to the body of work by psychologist Marvin Zuckerman, focusing on sensation seeking, personality traits, and their biological bases.
Sensation Seeking Scale
A psychological assessment tool designed to measure an individual's propensity for seeking novel, varied, complex, and intense sensations and experiences.
Personality Factors
Fundamental traits or dimensions of personality identified through factor analysis that underlie human behavior and personality.
Autonomy
The state or condition of having the freedom and independence to make one's own choices and decisions.
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