A ________ Approach to Defining Innovation Treats Newness from the Perspective

question 62

Multiple Choice

A ________ approach to defining innovation treats newness from the perspective of the company producing or marketing it.

• A) product-oriented
• B) market-oriented
• C) consumer-oriented
• D) firm-oriented
• E) development-oriented

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Definitions:

Collectivistic

Pertains to cultures or societies that emphasize the needs and goals of the group over the desires and wants of the individual.

Cultural Characteristic

Cultural characteristics are the values, beliefs, behaviors, and artifacts that define a specific group or society, influencing how its members interact with each other and with external groups.

Trompenaars

Refers to Fons Trompenaars, a Dutch organizational theorist, known for his work on cross-cultural communication and management.

Power Distance

The extent to which less powerful members of organizations and institutions accept and expect that power is distributed unequally.