A ________ Approach to Defining Innovation Treats Newness from the Perspective

question 62

Multiple Choice

A ________ approach to defining innovation treats newness from the perspective of the company producing or marketing it.

• A) product-oriented
• B) market-oriented
• C) consumer-oriented
• D) firm-oriented
• E) development-oriented

---

Definitions:

Angiotensinogen

A glycoprotein produced by the liver that is the precursor to angiotensin, playing a key role in blood pressure regulation.

Angiotensin I

Peptide derived when renin acts on angiotensinogen.

Renin

An enzyme secreted by the kidneys that plays a crucial role in the body's regulation of blood pressure.

Angiotensin II

A peptide hormone that causes blood vessels to constrict and blood pressure to increase, part of a vital mechanism regulating blood pressure.