The Ease with Which a Product's Benefits or Attributes Can

question 3

Multiple Choice

The ease with which a product's benefits or attributes can be observed,imagined,or described to potential consumers is the product's ________.

• A) relative advantage
• B) compatibility
• C) complexity
• D) trialability
• E) observability

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Definitions:

Zygote

The initial cell formed when a sperm cell fertilizes an egg cell, containing the genetic information necessary for the development of a new organism.

Chromosomes

Structures located in the nucleus of cells, made up of DNA and protein, that contain genes, the basic units of heredity.

Pairs

Groupings of two related or associated items, often used to study comparisons or contrasts.

Sperm Cells

Male reproductive cells, which contribute half of the genetic material necessary for fertilization of an ovum.