When a Product Is First Introduced, the ________ Consider Purchasing

question 12

Multiple Choice

When a product is first introduced, the ________ consider purchasing it to be risky because it is new. After a relatively small but not insignificant number of consumers purchased the product (and probably after the price has gone down) , they conclude that purchasing the product is wise.

• A) innovators
• B) early adopters
• C) early majority
• D) late majority
• E) laggards

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Definitions:

Background Checks

The process of verifying the personal, financial, and criminal records of an individual, commonly used by employers as part of the hiring process.

Qualifications

The skills, knowledge, or experience required to perform a specific job or task.

Employment Test

Assessments used by employers to evaluate the qualifications, skills, or fit of candidates for jobs.

Validity

The extent to which a test, measurement, or research study accurately reflects or assesses the specific concept it is intended to measure.