A(n)________ Involves First Making a New Product Available at a Very

question 71

Multiple Choice

A(n) ________ involves first making a new product available at a very high price to consumers who are willing to pay top dollar,and then gradually lowering the price in a stepwise fashion to attract additional market segments at each price reduction plateau.

• A) adopter categorization
• B) adoption process
• C) penetration policy
• D) skimming policy
• E) social system