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COPY MINI CASE: Speedy Copy Just Opened a New Store

question 81

Multiple Choice

COPY MINI CASE: Speedy Copy just opened a new store in South Hills Shopping Center.The store offers copy, fax, and binding services, and sells related office supplies.To encourage people to visit the store, Speedy Copy sends a flier to local homes and businesses with a coupon for using their services.In an attempt to discourage similar stores from opening in the surrounding shopping centers, Speedy Copy has priced its services to be very inexpensive, in the hopes that increased consumer purchase volumes will balance out the store's decreased profit margin. Ken works just down the street from South Hills Shopping Center and makes a point of visiting Speedy Copy on its opening day.He finds the store to be understaffed and under equipped to meet his needs and sends an e-mail to his friends at work, telling them that the store isn't worth visiting.
-In the COPY MINI CASE,Speedy Copy's direct-mail campaign attempts to enhance ________ in order to speed the diffusion of the use of its store.

Definitions:

Marketplace

A platform or environment where commercial transactions between buyers and sellers take place.

Opportunity Recognition

The ability to identify a viable idea or market gap that can be exploited for business or entrepreneurial purposes.

Customer Needs

The recognized problems, desires, or aspirations of consumers that drive their purchasing behavior and preferences.

Solutions

Answers or methods effectively addressing a problem or challenge.