TABLE MINI CASE: Cynthia Recently Saw a New Coffee Table

question 78

Multiple Choice

TABLE MINI CASE: Cynthia recently saw a new coffee table being offered by a popular furniture designer. She thinks the table would go nicely in her living room.Her friend, Steve, has very tasteful furniture in his home and seems to know quite a bit about furniture, so Cynthia asks Steve for advice about whether the coffee table would match the other design elements in her living room.Cynthia spends about three weeks thinking about it before she makes the decision to buy the table.
-In the TABLE MINI CASE,when Cynthia first sees the new coffee table,she is at the ________ stage of the adoption process.

• A) awareness
• B) interest
• C) evaluation
• D) trial
• E) adoption/rejection

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Definitions:

Freight-Absorption Pricing

A pricing strategy where the seller absorbs all or part of the freight charges to make their product more attractive to distant buyers.

FOB Absorption Pricing

A pricing strategy where the seller absorbs all or part of the freight charges to deliver goods, making the price including transportation costs.

Basing-Point Pricing

Selecting one or more geographical locations (basing point) from which the list price for products plus freight expenses are charged to the buyer.

Uniform Delivered Pricing

A pricing strategy where a company charges the same shipping price to all customers, regardless of their geographic location.