In the ________,Consumers Are Pictured as Either Receptive to or Actively

question 10

Multiple Choice

In the ________,consumers are pictured as either receptive to or actively searching for products and services that fulfill their needs and enrich their lives.

• A) economic consumer model
• B) passive consumer model
• C) cognitive consumer model
• D) emotional consumer model
• E) routinized consumer model

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Definitions:

Suburbanization

The process of population movement from within cities to the outskirts, creating residential and sometimes business developments.

Recessions

Periods where an economy experiences negative growth for two consecutive quarters, marked by decreased spending and increased unemployment.

Prefabricated Homes

Houses that are manufactured off-site in advance, usually in standard sections that can be easily shipped and assembled.

William Levitt

An American real estate developer known for popularizing the modern American suburb through the mass production of affordable housing.