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In applying the disjunctive decision rule,the consumer establishes a separate,minimally acceptable cutoff level for each attribute.If an option meets or exceeds the cutoff established for any one attribute,it is accepted.
Debt-To-Equity Ratio
A measure used to evaluate a company's financial leverage, calculated by dividing its total liabilities by stockholders' equity.
Long-Term Debt
Financial obligations of a company that are due more than one year in the future, often in the form of loans or bonds.
Short-Term Debt
Financial obligations that are due for repayment within one year.
Return On Total Assets
A financial ratio that measures a company's profitability in relation to its total assets, indicating how efficiently a company uses its assets to generate profit.
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