The Principal Limitation of the ________ Is That It Fails

question 2

Multiple Choice

The principal limitation of the ________ is that it fails to recognize that the consumer plays an equal,if not dominant,role in many buying situations,seeking information about product alternatives and selecting the product that appears to offer the greatest satisfaction.

• A) economic consumer model
• B) passive consumer model
• C) cognitive consumer model
• D) emotional consumer model
• E) routinized consumer model

---

Definitions:

Risky Strategy

A plan of action that involves a high degree of uncertainty and potential for negative outcomes, often with the possibility of significant rewards.

Ethical Leadership

A leadership approach that is guided by respect for ethics and values, and seeks to influence others by embodying such principles.

Stakeholders

Individuals or groups that have an interest or stake in the outcome of a company's actions, including employees, customers, investors, and the community.

Business Organizations

Entities that are structured to pursue commercial activities, typically with the goal of generating profits.