The ________ Refers to the Specific Brands a Consumer Considers

question 58

Multiple Choice

The ________ refers to the specific brands a consumer considers in making a purchase within a particular product category.

• A) inert set
• B) inept set
• C) emotional set
• D) independent set
• E) evoked set

---

Definitions:

Kinship Category

The classification used in anthropology and sociology to define social relationships based on blood relations, marriage, or adoption.

Primary Group

A small social group characterized by close, personal, and enduring relationships, often providing a sense of belonging and emotional support.

Adopted

A term referring to someone who has been legally taken into another's family and raised as their own child.

Emotional Bonds

The deep connections formed between individuals, often characterized by feelings of affection, loyalty, and love.