The Greater the Degree of "Newness," the More Difficult It

question 70

True/False

The greater the degree of "newness," the more difficult it is for the consumer to evaluate the product and relate it to his or her need.

Compare and contrast the views of Freud with those of his critics and successors, such as Horney's sociocultural approach and Adler's individual psychology.

Understand the humanistic perspective on personality and its emphasis on personal growth and positive qualities.

Describe the psychodynamic perspective's emphasis on unconscious motives and early experiences in shaping personality.

Recognize the role of sociocultural factors in personality development as critiqued by psychoanalytic theorists.