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The inert set consists of the small number of brands the consumer is familiar with, remembers, and finds acceptable.
Cardiovascular Disease
A class of diseases that involve the heart or blood vessels, including coronary artery disease, arrhythmias, and heart defects.
Diabetes Mellitus
A chronic condition characterized by high levels of sugar in the blood due to the body's inability to produce or use insulin effectively.
Hormone Therapy
A treatment procedure that involves administering hormones to supplement a deficiency or adjust the level of hormones in the body.
Gender Dysphoria
A condition where there is a conflict between a person's physical or assigned gender and the gender with which they identify.
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