A Serious Deterrent to Widespread Implementation of the Societal Marketing

question 66

Multiple Choice

A serious deterrent to widespread implementation of the societal marketing concept is ________.

• A) the short-term orientation embraced by most business executives in pursuing increased market share and quick profits
• B) the long-term focus of most business executives, who are primarily focused on the long-term viability of the business
• C) aggressive action taken by consumer advocacy groups
• D) the prevailing practices of very specific consumer segmentation and targeting
• E) the prevalence of digital media and continuing shift of marketing dollars from old media to digital

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Definitions:

Yield To Maturity

The total return anticipated on a bond if the bond is held until it matures, encompassing all interest payments and the repayment of principal.

Par Value

The face value of a bond, or the stock value stated in the corporate charter, often used as the basis for accounting of the bond or stock.

Annual Coupon

The annual coupon is the interest payment that a bond issuer makes to bondholders each year, expressed as a percentage of the bond's face value.

Price

The amount of money required to purchase a good, service, or asset.