The Short-Term Orientation Embraced by Most Business Executives Stems from ________

question 84

Multiple Choice

The short-term orientation embraced by most business executives stems from ________.

• A) short consumer memory of good corporate behavior
• B) the short-term orientation of the consumers they target
• C) the fact that managerial performance is usually evaluated on the basis of short-term results
• D) the fast-paced nature of media flows in today's hyper-stimulated environment
• E) the increasing importance of public relations as a vehicle for communicating with consumers

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Definitions:

Heritability

A measure of how much of the variation in a trait within a population can be attributed to genetic differences.

Total Variance

The sum of explained and unexplained variance in a dataset, representing the total amount of variability within the data.

Genetic Differences

Variations in the DNA sequences among individuals, which contribute to the biological diversity of species, including humans.

Sociobiologists

Scientists who study the biological basis of all forms of social behavior, including in humans.