The Short-Term Orientation Embraced by Most Business Executives Stems from ________

question 84

Multiple Choice

The short-term orientation embraced by most business executives stems from ________.

• A) short consumer memory of good corporate behavior
• B) the short-term orientation of the consumers they target
• C) the fact that managerial performance is usually evaluated on the basis of short-term results
• D) the fast-paced nature of media flows in today's hyper-stimulated environment
• E) the increasing importance of public relations as a vehicle for communicating with consumers

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Definitions:

Roles

The behaviors, tasks, and responsibilities expected of an individual in a specific social position or status.

Deindividuation

A psychological state where an individual loses self-awareness and a sense of individuality, often leading to uninhibited or deviant behavior.

Engaging Behaviors

Actions that attract attention, interest, or involvement from others due to their appealing, intriguing, or stimulating nature.

Task Performance

The execution or accomplishment of a specific job or function, often measured against known standards of accuracy, completeness, speed, and efficiency.