Over the Course of Their Interaction with the Knot,a Specialty

question 95

Multiple Choice

Over the course of their interaction with The Knot,a specialty web site for people planning their weddings,future brides and grooms record the home towns,the planned location of the wedding,the wedding date,the ceremony denomination,and the wedding budget.The Knot then provides this information to its advertisers,who are able to tailor their advertising messages to the specific brides and grooms based on what these advertisers already know about them.This is an example of ________.

• A) narrowcasting
• B) broadcasting
• C) simulcasting
• D) microcasting
• E) open casting

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Definitions:

Collusive Agreements

Arrangements between firms to limit competition and manipulate markets in their favor, often through setting prices or output levels.

Prisoner's Dilemma

A standard example of a game analyzed in game theory that shows why two completely rational individuals might not cooperate, even if it appears that it is in their best interest to do so.

Nash Equilibrium

A concept in game theory where no participant can gain by changing only their own strategy, assuming other participants' strategies remain unchanged.

Homogeneous Oligopoly

A market structure where a few firms offer products or services that are essentially identical and thus are substitutes for each other.