In an Effort to Build Excitement for the Release of Its

question 10

Multiple Choice

In an effort to build excitement for the release of its new sports car,Speedster Motor Works has placed the vehicle in a number of high-profile auto shows.The week of the shows,Speedster pays models to sit in bars and talk about the Speedster car with "friends" in hopes that other people will overhear them and decide to attend the car show and see what all the hype is about.In this example,the models are considered ________.

• A) buzz agents
• B) advertorials
• C) advertainment
• D) posers
• E) narrowcasters

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Definitions:

Guilt

A feeling of responsibility or remorse for some offense, crime, wrong, either real or imagined.

Same-Sex Rape

Acts of sexual assault or rape where both the perpetrator and the victim are of the same sex, an issue often underreported and needing greater awareness.

Child Molestation

The act of an adult engaging in sexual activities with a child.

Sexual Assault

Any type of sexual contact or behavior that occurs without the explicit consent of the recipient, ranging from unwanted touching to rape.