How Might a Marketer Unintentionally Convey Socially Undesirable Stereotypes and Images

question 96

Essay

How might a marketer unintentionally convey socially undesirable stereotypes and images in products and advertisements? Give an example.

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Definitions:

Employee

An individual who is hired by an employer to perform designated tasks in exchange for compensation.

Employment References

Professional contacts or prior employers who can vouch for a job applicant's work ethic, skills, and experiences.

Employee Evaluation

A formal assessment process in which the performance of an employee is reviewed and discussed, typically to make decisions about promotions, raises, and development.