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The Higher the Probability of Customer Churn, the Higher the NPV

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The higher the probability of customer churn, the higher the NPV of a customer.


Definitions:

Customer Service Rate

A metric that measures how effectively a company or organization serves its customers, often evaluated through feedback and service resolution times.

Average Time

The mean value of a set of times; it represents the central tendency of time data.

Customer

An individual or organization that purchases goods or services from a business.

System

An organized set of components or entities that are interrelated and work together to achieve a particular goal or set of goals.

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