Companies Are Increasingly Using Nonfinancial Measures to Evaluate Performance

question 38

Essay

Companies are increasingly using nonfinancial measures to evaluate performance. Why? Since these numbers do not come from the company's financial records, why are they used?

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Definitions:

Operational Definitions

These are specific descriptions of concepts involving how variables will be measured or manipulated in a study.

Variables

Elements, features, or factors that are likely to vary or change within the context of a study or experiment.

Precise Definitions

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Operational Definition

A statement of the procedures or ways in which a research variable is measured or defined in a specific study.