The Return on Investment Is Usually Considered the Most Popular

question 79

Multiple Choice

The return on investment is usually considered the most popular approach to measure performance because ________.

• A) it blends all the ingredients of profitability into a single percentage
• B) once determined, there is no need to use it with other measures of performance
• C) it throws light on the company's working capital
• D) it measures the cash balance of the company in the most efficient manner

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