According to Fehr and Schmidt, If People Get _______ Than

question 18

Multiple Choice

According to Fehr and Schmidt, if people get _______ than others, the receivers feel __________, and if they get _______, they feel __________.

• A) less, envious, more, guilty
• B) less, guilty, more, envious
• C) more, neutral, less, guilty

---

Definitions:

Marketing Concept Era

A period in marketing history during which businesses began to focus on meeting the needs and wants of consumers as a way to differentiate themselves from competitors.

Consumerism Era

A period characterized by the emphasis on consumer rights, the proliferation of goods and services, and the increase in consumption as a part of the economy.

Sales Era

A period in the history of marketing, roughly from the early to mid-20th century, characterized by a focus on selling products through aggressive sales techniques.