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When writing contracts when actions are unobservable, what is the second step taken by the principal?
Economic
Pertains to the production, distribution, and consumption of goods and services, and the management of resources.
Psychographic Differences
Variations in consumers' lifestyle, values, and personality traits that affect buying behaviors and can be used for market segmentation.
Multicultural Marketing
Marketing strategies specifically designed to appeal to a variety of cultural groups within a society.
Value Consciousness
The degree to which consumers are focused on obtaining good value for their money when purchasing products or services.
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