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Analyze Competitors' Positions
The practice of evaluating the market stance, strategies, strengths, and weaknesses of competitors within the same industry.
Market Segments
Distinct groups of potential customers with similar needs, characteristics, or behaviors, who might require separate products or marketing approaches.
Consumer Feedback
The information, opinions, and insights provided by users or purchasers of goods and services about their experiences and satisfaction levels.
Niche Marketing
A targeting strategy focusing on a specific segment of the market that is not currently being served or is underserved.
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