How Did Northwest Airlines Successfully Control the Scope of a Project

question 19

Essay

How did Northwest Airlines successfully control the scope of a project to develop a new reservation system?

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Definitions:

Refreezing

Represents the final stage in Lewin's change management model where new behaviors or changes are solidified into the organizational culture after a change process.

Driving Forces

Factors that motivate and influence the direction of change or progress within an organization or individual.

Urgency

Describes a situation or condition that requires immediate action or attention, often associated with a sense of pressing need or priority.

Saving Face

The desire or action to avoid embarrassment or preserve reputation and dignity in social contexts, often influencing decision-making and behavior in organizational settings.