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TABLE 4-5
-Refer to Table 4-5. At $10, what is occurring in the market for compact discs?
Low Market Shares
A situation in which a company or product holds a small percentage of the total sales in its relevant market.
Low-Growth Markets
Markets characterized by minimal increases in consumer demand or market size over time.
Stars
High-growth, high-market-share products or business units in the Boston Consulting Group matrix, indicating they have potential to generate significant revenue.
Growth
An increase in some quantity over time, such as economic growth which refers to an increase in the market value of goods and services produced by an economy.
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