Examlex
The purpose of randomization or random assignment is to
Alternative Evaluation
The process of assessing the advantages and disadvantages of different options before making a purchasing decision.
Consumer Purchase Decision
The process a consumer goes through in choosing a particular product or service, influenced by internal and external factors.
Financial Transaction
An agreement or exchange between two parties involving the transfer of money, goods, services, or property.
Alternative Evaluation
The process in which consumers assess various products, brands, or services to make an informed decision before making a purchase.
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