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Discuss the ethological perspective in terms of the nature vs. nurture issue and the activity vs. passivity issue.
Endorsement Contracts
Legal agreements in which a party, often a celebrity, agrees to promote a product, service, or brand in exchange for compensation.
Likability
The quality that makes a person pleasant, friendly, and easy to like.
Mere Exposure Effect
The mere exposure effect is a psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.
Soft-Drink Companies
Businesses that manufacture and market non-alcoholic beverages, especially carbonated drinks.
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