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In the "pull on a toy string" experiment, Chen and colleagues showed that analogical reasoning
Biggest Fears
The most significant anxieties or phobias that individuals or groups face, often impacting decisions or behaviors.
Motivators
Internal or external factors that stimulate desire and energy in people to be continually interested and committed to a job, role, or subject, or to make an effort to attain a goal.
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Customer Demographics
The statistical characteristics of a business's customers, including age, gender, income level, education, and other factors useful for market segmentation and targeting.
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